![]() ![]() Hype for the collaboration reached a high point in 2005 with the theatrical release of Star Wars: Episode III – Revenge of the Sith. Dedicated collectors have created their own original LEGO creations and short films based on Star Wars. Since then, countless new sets have been produced. New Star Wars sets were met with intense speculation and discussion and were rapidly picked off the shelves. In the years since Star Wars quickly became the most popular brand in LEGO’s lineup. ![]() LEGO began with sets inspired by the original trilogy, and then the new movie. It was among the many tie-ins designed to coincide with the release of Star Wars: Episode I – The Phantom Menace. In 1999, The LEGO Company reached a deal with Lucasfilm to begin creating products inspired by the Star Warsfranchise.
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